jump to navigation

Four Keys to Success as a Cloud Services Provider – Dyn Case Study February 19, 2013

Posted by Paul Ressler in Cloud Computing, Cloud Computing Resources, Leadership, Metrics, SaaS, Technology.

Dyn, a Manchester, N.H.,-based provider of Domain Name System (DNS) and email services for SMB and enterprise customers, has a customer-retention rate of ninety-five percent and an upsell rate of 24 percent, enviable numbers when the average industry retention rate including upsell is more like 85–90 percent. Here’s how they achieved a high level of customer satisfaction leading to this growth.

Dyn was incorporated in 2001 and for the first few years of their existence were content to provide a high-quality service that is key to making the Internet work, and live with modest growth due to the bootstrapped nature of the company. A couple of years ago the Dyn team decided that they were missing business opportunities and that they could grow the company significantly in a way that was consistent with their culture of providing high-quality, high-value services to their customers.

To view my full article on Sandhill.com click on the link below.

Four Keys to Success as a Cloud Services Provider – Dyn Case Study



No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

%d bloggers like this: