Strategic Product Planning

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Black Duck Software is the leading global provider of strategy, products and services for enabling enterprise scale adoption of open source software (OSS). They believe the future of software development relies on the effective and informed use of open source software. They’re dedicated to helping their customers increase their use of OSS, while simultaneously strengthening and collaborating with the greater OSS community.

Founded in 2002, Black Duck has approximately 80 percent market share, a fast-growing customer base including some of the largest companies in the world and approximately 40 percent annualized sales growth for the past three years.

Black Duck Software asked The Cirrostratus Group to provide an industry perspective on applicable cloud technologies that are likely to influence future products, services and product plans for enabling the use of OSS for enterprises. Paul Ressler, the principal of The Cirrostratus Group, researched Black Duck’s product offerings, applicable areas of the market and applicable technology areas. The results presented to the senior management team, were used as a basis for a strategic review of Black Duck Software’s products and services in an environment where cloud technologies are significant trends.

At this point Black Duck Software is implementing their product strategy based on the information which Paul provided.

“Paul’s knowledge of cloud technologies including Infrastructure as a Service, Platform as a Service, and Software as a Service were the basis for a very effective and timely review of our products and services in a cloud environment. We wanted to understand the applicable market environment and our options for supporting the software development environment of the future where Open Source Software and the cloud are key parts of the enterprise software development environment. Paul’s ability to quickly understand our business and help us understand applicable cloud business models and technologies were important to a successful consulting engagement. As a result of this engagement we hired Paul to help us further with our future product and service offerings.

Bill McQuaide, Executive Vice President of Products and Strategy, Black Duck Software, Inc.

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